#SocialNetworks Do we lack the tools to steer ESN adoption?
Thursday, August 13, 2015

Photo Credit: @Kay

It’s been a long time since I last used Facebook. I’d like to say it’s totally out of a philosophical belief that we aren’t meant to be the product – don’t get me wrong, it’s partly because of that-, but it’s got more to do with my dwindling motivation. I like to assess my use of any app through the Return On my Time Investment. And because of its recent (or not so recent) algorithmic updates, my FB newsfeed has lost its edge when compared to my Twitter timeline.

But this is just FB. Leaving it might disconnect you from the latest updates in your friends’ social lives, but it won’t hinder you professionally (unless you’re a web marketer or a Facebook employee that is). But what is of an Enterprise Social Network (ESN)?

Many vendors boast about the gain in productivity and the rise of innovation following the implementation of ESNs. Yet, what business value can you extract from a deserted social network? It is no surprise that adoption is the main issue with many ESN implementations. But how do you get people who are already swamped with work-related tasks to fully engage within a social network? And once there, how do you retain them on the network?

Loading more posts
No more posts to show